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Business Health Check.
15 questions. Starts easy, gets more specific. Your answers are saved as you go — you don't need to finish in one sitting. At the end, we'll tell you which stage your business is in and which area is under the most strain.
This is the first step of our method — the Descent. Going into what's actually there, not the version a business presents. See how the Phoenix Engine works →
The basics
1 of 15
What industry are you in?
Before you start
What this is, and what it isn't.
Is this a business audit?
Not in the accounting sense. A financial audit is an independent examination of financial statements by a registered auditor, resulting in an opinion on whether they give a true and fair view — not a check that every record is correct. This is a business health check: a structured review across money, customers, team, owner load and direction, to work out which area is under strain. Most owners who say they want a business audit mean this.
What's the difference between a health check and a business diagnostic?
Resolution. A health check is 15 questions and tells you which area the problem sits in. A diagnostic goes into the business properly — the numbers, the structure, the pricing, the way work actually gets done — and tells you the cause, not just the location. The health check is how you find out whether the diagnostic is worth doing.
How long does the business health check take?
About five to ten minutes. The questions start broad and get more specific. Answers save as you go, so you can stop and come back — nothing is lost if you close the tab.
Do I have to give my email or create an account?
No account and no payment — there's no login and nothing to sign up for. We do ask for an email address at the last step so we can send you the summary, and your result appears on screen straight after.
What do I get at the end?
Which of four stages your business is in — Survive, Grow, Thrive or Sell — and which area is under the most strain. It's a starting point for a conversation you can have with anyone, including yourself. It isn't a proposal.
The terms in full: business health check · business diagnostic
Sometimes the health check comes back and the business underneath is genuinely sound — the offer works, the numbers hold, the team delivers, and the problem really is that not enough of the right people know you exist. That's the rarer case, but it happens.
When it does, the next check is a marketing one. The Marketing Readiness Check is the companion we run with My Pixel Strategy, who handle the execution side of the group — your results come from us, and the work that follows is theirs. Do the business one first. In that order, or the second one tells you nothing.