Programs · The path
Starting out, or already trading? That decides your first step.
One track for starting a business, one for a business already trading. Each step shows what you leave holding and what usually comes next. Nobody is marched through every step.
Starting out
Four steps: idea, numbers, foundation, then the move to market.
The expensive mistake is the order — building before the numbers hold, marketing before the foundation is set. Each step produces what the next one needs. Idea already chosen and tested? Start at Before You Build.
- 01
Before You Begin
Stuck at "I want to start something"? Find the problem someone already pays to solve, before the wrong idea costs a year.
You leave withyour Starter Business Sketch
- 02
Starting Numbers
What one sale really costs, what a week costs, whether the idea holds.
You leave withyour numbers workspace
Offered inside the portal once your Sketch is submitted.
- 03
Before You Build
The idea is chosen. Now the decisions a founder makes once: positioning, offer, pricing, the category you're really in.
You leave withyour Founding Document
- 04
The Market Move: Plan
One channel, one message, one metric, in a plan you can run.
You leave withyour 90-Day Go-To-Market Action Plan
Offered inside the portal once your Founding Document is complete.
There are no credits between the four startup steps.
Already trading
Where you start depends on how deep the problem goes.
You've already tried the obvious fixes. You don't have to start with Advisory Sessions — some owners go straight to the 4-Week Jumpstart or the 12-Week 3D Bootcamp. The discovery call confirms which.
- 01
Advisory Sessions
When you want the problem named before you commit.
You leave withthe problem named, the priorities clear, and a written output
Fee credited in full toward the 4-Week Jumpstart if you enrol within 60 days.
- 02
4-Week Jumpstart
When the foundation needs work — identity, offers, pricing.
You leave withnine working documents and a 60-day action plan
Fee credited in full toward the 12-Week 3D Bootcamp if you enrol within 90 days.
- 03
12-Week 3D Bootcamp
When the whole business needs work, not just the foundation. Diagnose, design, deploy.
You leave witha 90-day deployment plan across every layer of the business
- 04
1:1 Advisory Retainer
For a business that's profitable and stable — someone challenging the big calls, month to month.
You leave witha standing second read from someone already inside the business
After Before You Build
Does the foundation hold? That decides what comes next.
Before You Build ends with your Founding Document. Then one question: is the foundation ready for market, or does it still need work?
The foundation holds and you're ready to go to market
The Market Move: Plan
One channel, one message, one metric.
Offered inside the portal once your Founding Document is complete.
The foundation still needs work
4-Week Jumpstart
Identity, offers and pricing worked through one-on-one with an advisor, before money goes into marketing.
Alongside the path
If you have a team, you're thinking of selling, or the one to work on is you.
Any business with a team, once it's trading
Consultation Mastery
It trains staff to stop deciding for the client, and runs alongside whatever program you're in.
Owners considering a future sale
Exit Ready
It starts with the Exit Diagnostic.
Fee credited in full toward the Exit Ready program if you enrol within 60 days.
Anyone learning to run how the work gets done, whether or not the business is theirs
The Operator Line
It works on the person running the work, not the business: nine modules in order, by application.
Common questions
Do I have to start at the beginning?
No. Idea already chosen and tested? Start at Before You Build. Already trading? Start on the already-trading track. The honest test is whether you've done the work a step covers, not whether you know the theory. Two steps wait on earlier work: Starting Numbers is offered inside the portal once your Sketch is submitted; The Market Move: Plan is offered inside the portal once your Founding Document is complete.
Is anything credited along the way?
There are no credits between the four startup steps. On the already-trading track, an Advisory Session fee is credited toward the 4-Week Jumpstart within 60 days, and the Jumpstart fee toward the 12-Week 3D Bootcamp within 90 days.
Why can't I buy Starting Numbers or The Market Move: Plan here?
Because each one works on what the step before it produced. Starting Numbers puts real figures on the idea in your Sketch, so it's offered inside the portal once your Sketch is submitted. The Market Move: Plan is built on your foundation decisions, so it's offered inside the portal once your Founding Document is complete.
I'm already trading — where do I start?
It depends on how deep the problem goes. Want it named before you commit? Advisory Sessions. The foundation needs work? The 4-Week Jumpstart. The whole business needs work? The 12-Week 3D Bootcamp. Profitable and stable, and want the big calls challenged? The 1:1 Advisory Retainer. The discovery call confirms which — and if none fits, you'll be told plainly. With a team, Consultation Mastery can run alongside any of them.
Not sure which step is yours?
One conversation about where things actually stand. You'll be told plainly which step fits — or that none does yet. Already trading and would rather look first? The free health check shows where the strain is.
Your engagement stays between us. No kiss and tell →