Sell Stage · Private Advisory
Prepare to sell.
Most owners approaching a sale don't know what their business is actually worth. What a buyer would see. What needs to change before any sale conversation is worth having.
Exit Ready answers those questions first. Then builds the plan. This is the work that happens before brokers, before listings, before any of it — the work most owners skip and then regret.
Who this is for
Three types of owner.
The Curious
You like the idea of selling. You haven't decided. You want to understand what it would take and what the business would actually be worth before committing to anything.
The Stuck
You're trying to sell but can't position the business properly. Agents have produced generic documents that don't reflect real value. Buyers aren't engaging or are coming in low.
The Ready-ish
You know you want to sell within 12–24 months. You need to know what to fix, in what order, and how to present the business so it commands the right price.
Who this is not for
Owners needing an immediate sale — distressed timeline, already in negotiation, or under financial pressure to exit now. This programme requires runway to deliver value. Businesses still in the Survive stage need the 4-Week Jumpstart or 12-Week 3D Bootcamp first.
The programme
Six phases. 3–6 months.
Private 1:1 advisory throughout. No cohort, no shared time. The engagement is built around where you are and where you need to be before a sale is worth pursuing.
Exit Diagnostic
Available standaloneAn honest assessment of where the business stands from a buyer's perspective. Not what you think it's worth — what a rational buyer would pay, and why. Covers owner dependency, revenue quality, systems documentation, financial presentation, and goodwill. Produces a written Exit Readiness Report.
Exit Readiness Report
Value Build Plan
Based on the diagnostic, a structured plan to increase the business's value before any sale conversation begins. Prioritised by impact and timeline. Reducing owner dependency, improving revenue quality, completing documentation, and building what buyers look for.
Value Build Plan
Operations & Transition Readiness
Building the infrastructure a buyer needs to see. SOPs, team structures, documented processes, and a business that can run without the owner in the room. The systems that make a business transferable.
Operations Readiness Assessment
Business Story & Positioning
How the business is framed and presented. Not a sales document — a coherent narrative about what the business is, what it does consistently, and why that value transfers to a new owner.
Business Story Document
Ongoing Monthly Advisory
Sustained advisory through the preparation period. Monthly sessions to track progress against the Value Build Plan, adjust for changes in the business, and maintain momentum toward the exit target.
Monthly advisory — $3,800/month
To Market
Future phaseThe final phase — when the business is ready. Positioning for sale, connection to the right advisors and networks. This phase is named, not yet formally scoped — it is the outcome the preceding phases are building toward.
Future phase
Investment
Two entry points.
Exit Diagnostic
$4,500
ex-GST · AUD · Standalone
An honest assessment of where the business stands from a buyer's perspective. Produces a written Exit Readiness Report. Can be taken as a standalone engagement — many owners use the diagnostic to decide whether to proceed.
Full fee credited toward the complete programme if you proceed within 60 days.
Exit Ready — Phases 1–4
$18,500
ex-GST · AUD · Includes diagnostic
The complete engagement — Exit Diagnostic, Value Build Plan, Operations Readiness, and Business Story. Delivered over 3–6 months depending on starting position and timeline.
Ongoing monthly advisory (Phase 5) available after programme completion at $3,800/month.
Start with the diagnostic.
The Exit Diagnostic answers the questions most owners are avoiding. You don't have to commit to a sale — you just need to know what you're working with.
Your engagement stays between us. No kiss and tell →